Merjani, Abdullah, Ningrum, Reva, AND Sumarya, Edi. " ANALYSIS OF THE BLUE OCEAN STRATEGY ENGINEERING APPROACH TO INCREASE SALES IN BUSINESS COMPETITION (CASE TUDI ATAMATI COFFEE BATAM)" PROFISIENSI: Jurnal Program Studi Teknik Industri [Online], Volume 10 Number 2 (29 December 2022)